Enterprise AI Marketing Transformation Assembly is an expo-style conference that brings together marketing leaders, technologists, and solution providers to examine how large organizations deploy artificial intelligence across marketing strategy, operations, and customer experience. It is held at the Omni Barton Creek Resort & Spa in Austin, Texas, and emphasizes practical case studies, vendor showcases, and strategic guidance for enterprise-scale AI adoption in marketing. The event is notable for its focus on implementation challenges and best practices for integrating AI into complex marketing organizations.